Voice
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Understanding Gartner Magic Quadrants:
- Magic Quadrants have two axes:
- Ability to Execute (Y-Axis): Summarizes factors including product/service offering, financial viability, sales execution/pricing, market responsiveness, marketing execution, customer experience and operations.
- Completeness of Vision (X-Axis): Summarizes factors including market understanding, marketing strategy, sales strategy, offering (product) strategy, vertical/industry strategy, innovation and geographic strategy.
- The Magic Quadrant is divided into four quadrants (left to right, top down): “Challengers”, “Leaders”, “Niche Players”, “Visionaries”. Vendors with above average ratings for both “Ability to Execute” and “Completeness of Vision” axes appear in the “Leaders” quadrant, while vendors with below-average ratings on both axes appear in the “Niche Players” quadrant.
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