Voice

How The Cloud Can Improve Business Communications

Article by ATI Partner Fernanda Elizalde, Marketing Communications Associate – Nextiva

Communication is a critical aspect of business operations, whether your customers are collaborating with fellow employees or seeking new clients. The cloud has changed the way businesses communicate, as an innovative solution which is transcending communications. Flexible cloud-based solutions enable employees to communicate regardless of their geographic location.

Technological advancements have improved productivity and lowered operational costs, allowing greater productivity in the workplace. The ability to access communication tools from anywhere in the world can be leveraged to great advantage, especially in a constantly evolving business landscape. By failing to capitalize on the proficiency of cloud technologies, customers run the risk of getting left behind. This underlines the importance of cloud-based solutions.

But how exactly can the cloud improve business communications? If you’re curious about the specifics, fortunately you’re in the right place.

Here are some of the top ways the cloud can improve business communications:

Master Remote Working

Work environments once relied on everyone being in the same location, which was restrictive in relation to expansive goals. In today’s business culture, it’s impossible to grow in this environment, especially when working across different time zones. With cloud computing, efficiency is enhanced because employees can work from anywhere in the world. This creates a level of convenience which makes for a happier, more productive staff. The ability to work remotely creates freedom and flexibility, while reducing the costs associated with buying fixed assets. Companies can also hire from a much larger talent pool. Cloud communication services also facilitate audio and video conferencing, essential for the growth of modern businesses.

It Costs Less Than Premise-Based Solutions

The cloud will change your customers approach to expense management, which will ultimately improve their bottom line. Companies conventionally needed to acquire phone systems upfront, but cloud systems are paid for on a month-to-month basis. What’s useful is they only pay for the services they need, meaning they won’t accrue costs on communication channels which are not used. By not needing to purchase hardware and other devices, they’ll reduce replacement costs significantly. Instead, they can focus on upgrading features which benefit their organization the most, with access to the latest and greatest software.

Employees Can Work On Multiple Devices

Information stored on the cloud can be accessed from any device that can connect to the internet. Organizations can consequently capitalize on the benefits of working from mobile devices, which include greater mobility, flexibility, and convenience. With mobile providers offering faster internet connections, employees are afforded the luxury of communicating on the go, enhancing access and efficiency tenfold. Key business processes can be executed with ease, with real-time communication that’s important in today’s fast-moving society. Employees are not required to use specific devices, allowing collaboration within a business network from tablets, smartphones, or desktops.

Gain a Competitive Edge

Small organizations can compete with bigger companies if they leverage cloud communication methods. They can scale up operations quicker than ever before, without being held back by costs. Small businesses can gradually increase their cloud usage over time, depending on budget and scale of growth. With a self-sufficient communication service like the cloud, small businesses don’t need to worry about the expenses associated with hiring IT staff, often a restrictive factor. In business climates which are dominated by the big dogs, the ability to engage cheaply and quickly, with quality in mind, offers small companies a competitive edge vital for success.

Less Outsourcing & More Decentralization

Though outsourcing has its advantages, businesses can suffer from less quality control, a lack of customer focus, and hidden costs. Fortunately, the cloud’s rise to prominence has eliminated reliance on outsourcing, where employers can hire full-time employees who are not in the same location as company headquarters. With business communications conducted globally, between diverse employees, companies can benefit from decentralization. More job opportunities have been generated, allowing people to apply their skillsets accordingly. This is facilitated by video conferencing, which has become an integral component of business communications.

Go Global

Organizations were once restricted by geographic location, where technological limitations made it difficult to extend beyond local communities. This impacted small companies the most, who didn’t have access to the cloud features which allow organizations to expand. Because smaller companies can now utilize cloud-based solutions, at reduced costs, everyone has the capacity to collaborate with global partners. This means you can go global if you are a small business, facilitated by the enhancement of business communications.

Business communication tools are rapidly changing as the cloud’s capabilities enhance. Small businesses have the opportunity to reach goals which would’ve seemed unlikely in years past, providing they’re willing to adapt. Enjoy the improved quality of business communications with cloud technologies, and remember, evolve or risk becoming extinct.


Article by ATI Partner Fernanda Elizalde, Marketing Communications Associate – Nextiva


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